AccountJoy

AccountJoy is making a self-service display advertising platform for SMBs to simplify marketing to their B2B clients. With AccountJoy, marketers can use our platform to identify right fit accounts (i.e. people/companies who would be perfect to use company's product) and engage decision makers in them with custom display advertising. By matching emails to corresponding cookies/deviceIDs, we create custom segments and then run targeting display campaigns through our DSP platform. Traditional B2B marketing is about casting a wide enough net and hoping to catch enough fish. With AccountJoy, we use Account Based Marketing to maximize the marketing dollar by focusing on the people that matter. With our software, we make it extremely simple for companies of all sizes to be able to setup and run a laser focussed marketing campaign in under 15 minutes.