adStartr Pty Ltd

The diverse & inclusive advertising sector is deeply fragmented & media trading continues to operate under an archaic model. Campaign briefing and planning (resource allocation) is still a very human-led process (even in a programmatic world) so there is no easy and clear model to purchase an advertisement & no clarity in pricing. Campaigns often lacking in key data, KPIs and driven by ‘feelings’ & are often based on biases and perceptions, rather than being data-driven – therefore no trust and transparency. No easy access to non-mainstream demographics & advertising channels.