APEX Scoring System

APEX is focused on improving brand loyalty for clients to transform engagement to become audience-focused for long-lasting connections. Our scoring system is based on 16 specific metrics that define the way people feel and what they believe, tied to actual business performance. APEX’s proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind. Confirmed over years of testing alongside leading experts in behavioral science, our blend of emotional and rational indicators outlines the existing and desired relationship an audience has with your brand. APEX was built to be used frequently and easily. It was purpose-built to encourage simple deployment and interpretation so you can focus on getting the work done to better engage your key audiences. And if a question ever does arise, we're always here to help. APEX isn’t simply a marketing tool. It’s an organizational investment that leads to better audience experiences by encouraging messaging, operations, service, and product development to align closely with your audience’s pressing desires.