We are a husband and wife team who are working on bootstrapping CozyCal. We soft launched CozyCal as a Wordpress plugin (https://wordpress.org/plugins/online-booking/) about 2 years ago. This year, we launched CozyCal's website (https://www.cozycal.com/).
The scheduling software space is pretty crowded. There are generic ones that can be used by any types of businesses, and there are also niche ones that target specific business and service professional.
People ask what makes CozyCal different from other scheduling software out there. For now, our goal is to make it a beautiful, customizable and embeddable calendar targeting individual users. To stand out from the crowd, we're focusing on working on the following differentiators:
1) minimalist UX design. (here's an example of CozyCal's customizable booking page https://cozycal.com/support)
2) easy to embed on any business websites (an example of CozyCal's "Schedule Appointment" button embedded on a user's website: https://aneweverafter.com/#)
3) super user-friendly
Now, we plan to target developers and offer ways for them to easily integrate CozyCal on their clients' websites.