As a professional when looking for a new job, new clients, investment etc you need an edge that signals you're what they want. A personal website gives you huge kudos as most people don't have a website and those that do frankly look terrible.
Hiya is here to help make it easy to get a website that looks good and enables you to gain better opportunities.
The business model is to pay to use your own domain and remove our subtle branding along with more advanced features.