UXReality Platform

UXReality, designed by CoolTool, is the first solution in the world that literally turns any smartphone or desktop into a fully-featured usability lab for studying real user behavior. The UXReality platform is able to "understand" what users see via gaze and eye movements tracking and what feelings a person experiences each second of the interaction. UXReality leverages the award-winning technology developed by CoolTool, an automated insights platform that allows users to track and understand what people see, think, and feel beyond their conscious control. All CoolTool solutions are designed to help marketers build better brands, ads, products, and user experiences via a holistic understanding of consumer behavior. Thanks to AI technology, CoolTool successfully integrates a survey engine with eye tracking, emotion measurement, EEG, implicit tests, and website behavior tracking.