Vieworks

Vieworks is a technology company that helps organisations turn their videos into a vehicle for increased engagement, sales leads and customer loyalty through the power of perks. Vieworks is an end to end video maker, which puts emotions and life at the core of every story into brand’s video. Every video tells a new story that helps in increased sales, customer loyalty, and increased leads using the power of perks. The main notion behind Vieworks is to elicit an emotional response from the audience. We solve two of the most significant issues facing brands using video to market themselves today: how to ensure branded video cuts through and is viewed to completion, and that every dollar spent on branded video results in tangible, sales-led ROI that goes beyond brand uplift. Vieworks acts like an intermediary between an organisation’s current paid, owned and earned video marketing mix and its CRM suite to increase video views and generate meaningful dialogue between a brand and its customers. Our software solution reflects the qualities marketers have told us they need from a reliable marketing technology solution: ease of use, flexibility and accountability. Ease of Use Uniquely, Vieworks’ software solution does not require any video upload. We recognised that the majority of brands house their video content on platforms such as YouTube and Vimeo. With Vieworks, marketing teams can set up a campaign in as little as five minutes simply by adding the YouTube or Vimeo embed URL of their chosen branded video and selecting their campaign’s goals, perks, and branded creative elements. Flexibility Importantly, Vieworks’s self-serve platform gives marketers full control of the parameters of their campaigns, providing unfettered flexibility. Unlike opt-in video advertising formats common across mobile gaming and apps, marketers retain control of where their video content appears, the video’s supporting messages, what perks they wish to offer viewers, and the data they secure for viewers to claim their perk. A video perk is a brand's way of saying 'thank you' to consumers for watching its video content. It is a relevant reward to the user from the brand in return for their attention and data. Accountability Vieworks delivers ultimate accountability for video marketers in two crucial ways. Firstly, for viewers to claim their perk they must watch the video to completion, resulting in a 100% share of voice moment for the advertiser. Secondly, to complete the transfer of their perk, viewers choose (opt-in) to share their data with the brand, whether it’s their name and email address, or more holistic data from sources such as a viewer’s Facebook or Google account. Vieworks’ seamless integration with the world’s most widely used CRM solutions ensures viewer data is captured in the right way and immediately useable to drive new sales. By exchanging value with consumers, brands can more readily capture and keep viewer attention, establish an immediate and real connection between the consumer and the brand, and obtain crucial GDPR compliant "1st Party" data from the consumer in an authentic and transparent way.