MeOnCloud is an A2P (Application to Person) messenger which gives complete control to the consumer who has installed the mobile app on his or her smart phone. By complete control we mean the consumer gets to decide what he or she want to view. Communication with the consumer is possible only when the consumer “subscribes” to the organization he or she wants to receive messages from. On MeOnCloud always there is an enterprise at one end and a consumer (mobile user, employee or a customer) at the end of the communication spectrum. Bi-directional communication is possible between the enterprise and the consumer. Here in this context an “enterprise” means a back office application or employees of any given organization.